Redesigning the Lloyds Bank app with offerings for the Gen Z and Millennials crowd
On this team, I worked as a solo Product Designer and brought people in from time to time for external feedback and brainstorming.
My Role
Product Designer
Client
MA Project
Duration
4 weeks
What I did
Tools
As part of my Masters in Interaction Media Practice, I was tasked with redesigning Lloyds Bank for the Millennials and Gen Z crowd.
Image with more information about the features of the mobile app, as supported by research
Video Walkthrough
Lloyds Bank is a financial services group focused on retail and commercial customers – with millions of customers in the UK and a presence in nearly every community.
Design thinking
User persona
Lloyds Bank was pitched against top challengers and traditional banks to see strengths & weaknesses. This provided me with insights and features that Lloyds Bank might be missing out on.
Competitive Analysis
I interviewed 3 people all aged within the User demographic, 25 - 35 years, based in the UK. They all have at least one current bank account.
User interview insights
Affinity mapping
User journey mapping
POVs and HMWs
Brainstorming Workshop
From research, I was able to make decisions concerning features, product offerings, and general outlook of the mobile app.
Feature list
Features that made it to the mobile app
Using insights from the Feature list, I designed user flow and wireframes.
User flow
Wireframes
Then, I proceeded to the UI design.
UI Screens
My key takeaway:
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