Redesigning a DEX website UI
On this team, I worked as the solo Freelance Designer, along with the Stakeholder, a Front-End Developer, and a Copywriter.
My Role
UI Designer
Client
Cardax
Duration
3 weeks
What I did
Tools
When the best DEX on Cardano, wanted to communicate its rebrand to its futuristic-focused user, I was contacted to do the job. The first touchpoint user/prospective users of the Cardax DEX interact with is the website – Cardax.io. To redesign Cardax’s website, I thought about how best to communicate to these Cardano lovers, how great a DEX, Cardax is and why Cardax deserves the no 1 spot.
This solution is both a redesign of all the previously existing features and the addition of a new one.
After reading the report from the User Research done, I understood why this redesign was needed and how the website caters to it’s users (by converting them). I understand that the research report helped with decision-making, as regards choosing a creative direction that resonates with users.
Knowing how important the Sitemap is to help users better navigate the website, hence, aiding usability. I proceeded to create one for this website.
Then, I arranged the different features of the new Website i.e I designed the Sitemap, which I shared with the team to get feedback. The feedback I got helped me iterate it until we all agreed on it, then I proceeded to the next step.
The solution I came up with, is a modern, organized, different, and user-friendly site that is responsive and futuristic. Every design decision was made with this, in mind.
At the top of the list, I made sure it was responsive, to make it easy for users whose first point of call, is to view the website on mobile.
Before Redesign
After Redesign
I made a prototype of the UI.
After reading the report from the User Research done, I understood why this redesign was needed and how the website caters to it’s users (by converting them). I understand that the research report helped with decision-making, as regards choosing a creative direction that resonates with users.
Coming soon!
This project was pretty interesting and very informative for me, as a new Web3 Designer, at the time I started this project.
My key takeaways are:
View the website redesign here
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