Color palette
On getting to color, the first color I considered was a natural and nature loving green, to show off it’s naturalness and organic nature. Owing to the fact that the green is very dark (even though it worked for what we wanted), I decided to add a supporting/secondary brand color that complements the green – a yellow (and ofcourse! It is bright).
Also, I created a dark green/black version of the logo to be used on brand products packaging. I later created those and will be sharing them later.
The color palette is below.